MLM

Multilevel Marketing Skincare- Pros and Cons, Part 1; Fort Collins Spa

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Read Part 1 of this post here.

There is a big difference between different skin conditions, something that professional estheticians are trained to recognize, and MLM representatives may not be. For instance, dry skin lacks oil and dehydrated skin lacks water. Proper skin analysis can determine which, if either, if the case for you, and recommend appropriate treatment. Regarding acne- there are differences between pustular, cystic, and comedonal acne. The type determines the treatment, and the wrong kind of treatment could make existing acne much worse and even cause permanent scarring or discoloration. As licensed professionals, we can assess acne and determine whether chemical or physical exfoliation is appropriate, and how to hydrate and moisturize without causing further clogging. We also know the difference between sensitive, reactive, rosacea, and couperous skin and can make recommendations for treatment. We know specific ingredients and how they affect sensitive skin.

Pregnant women’s skin also requires specific attention. Certain ingredients like peppermint, sage, or salicylic acid are dangerous for pregnant women. Melasma also requires training and knowledge, that as licensed aestheticians, we possess and can share with our clients.

Being an effective skin care specialist also requires a knowledge of contraindications and ingredient allergies, especially with reactive skin. One example that may not be taught to MLM representatives, but that licensed professionals know, is that an aspirin allergy contraindicates salicylic acid.

Some MLM product lines may contain the same ingredients at the same strength of drug store skin care products, but with higher price tags. Professional skin care products, such as the skin care line Lira that we sell, are made from much higher quality ingredients at higher concentrations. The companies that create professional skin care lines want these products to be used and recommended correctly- thus they are only sold to licensed professionals to prevent misuse and adverse reactions.

If you are considering joining or purchasing from an MLM skin care company, do some research first. Talk with a representative to ask exactly how the product works and what it does to the cells of the skin. Be wary if they are not able to answer your question in their own words. If you are a representative and you have a real passion for skin care, consider pursuing an esthetician license which will give you valuable knowledge on the skin and help you to better serve your clients.

If you are looking for a treatment or product for your skin, let us make a recommendation for you! Contact us today!

 

Multilevel Marketing Skincare- Pros and Cons, Part 1; Fort Collins Spa

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While the appeal of at home products and devices for skin care, such as laser hair removal devices or microneedling devices can be very appealing, there are definitely some risks involved, too. The lower price tag and convenience of doing the procedure on your own in the comfort of your home is very attractive. But is it worth the risk?

There are many multilevel marketing platforms out there- you’ve probably heard of Avon, Mary Kay, and It Works, just to name a few. Typically, to become a partner, representative, or distributor for a skin care company, no skin care training is required or giving. Company training typically involves sales and business training. Not every company is the same and not every representative is the same. There are definitely some dedicated, educated, and licensed sales people out there, but they are a minority.

Another concern with MLM is the potential for fake before and after photos. Before and after photos can be very convincing when you are considering a skin care product. However, there are many tricks that may be used such as makeup, lighting, Photoshop and camera tricks. Be wary!

One of the more concerning aspects of MLM is accurate analysis. Licensed professionals, like our team at Advanced Aesthetics of Northern Colorado, spend a long time in school studying the health, physiology, diseases, and care of hair, skin and nails. Passing a State Board exam and practical is required. Many states require continued education to maintain this license. Unfortunately, many MLM skin care lines are very one size fits all. Representatives are generally given very basic information on different skin types, relying on the client to know what skin type they have. Many conditions and diseases that affect the skin may not be recognizable by the representative.

Here at Advanced Aesthetics of Northern Colorado, we pride ourselves on being the most educated team of skin care professionals in Northern Colorado! We strive to get every relevant certification related to our work, and we truly value your wellness and skin health. Contact us for a free consultation to discuss your specific skin type and product and treatment options to help with your skin care concerns.